01
Business Model
Is your business built to grow? Or does every new customer make things harder?
Growth Consulting for Service Businesses
What's really holding your business back?
We help service businesses get more customers. First, we find what's really holding your growth back. Then we help you fix it.
For owner-run service businesses across the US.
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Marcus Hollifield
Founder, Hollifield Scaling Co.
100% Free · About a Minute · Instant Results
Your Growth Blueprint
Why Wait For Answers?
Answer a few quick questions. In about a minute, see what's really holding your business back.
Get My Free Growth BlueprintThe Six-Lens Framework
How we find what's holding your growth back
Getting more customers is what we do best. But a lot of the time, the real problem isn't customers. It's something else in the business.
We don't guess, and we don't look at just one thing. We look at your business six ways to find the real problem, wherever it's hiding.
02
Getting Customers
Where do your customers really come from? Is it where you think?
03
Keeping Customers
Do customers stay? If they leave, when and why?
04
Profit
Are you making money on each job, or just getting busier?
05
Operations
Where does work get stuck? What breaks when you get busy, or when you're not there?
06
Offers
Are you offering the right thing, to the right customer, at the right time?
How We Work
We stay with you. Not a one-time report.
What we do
Find the Problem. Help You Fix It.
Paid monthly or every 3 monthsWe find the real problem. Then we stay on as your advisor. As your business grows, new problems show up. We help you catch them early.
Our ongoing help is the main service. Anything else depends on what your business needs.
Who we serve
Built for service businesses making $500K or more a year.
FAQ
Questions, answered plainly.
It's a free review of your business, with no strings attached. We look at it through all six lenses with you. You find out what's really holding you back, even if you never work with us.
No. Our specialty is customer acquisition, which just means getting you more customers. But every job starts with the six-lens check. If getting customers is the real problem, we work on that. If it's not, we tell you. We won't sell you leads you don't need.
We work month to month or every 3 months, and it's meant to be ongoing. When you fix one problem, a new one shows up as you grow. We stay on to catch the next one early.
Sometimes. Our main job is advice. When automation is the right fix, we can build it for you. But we only do that after we find the problem, and only if it's truly the right answer.
Then we tell you. Most problems we expect to find are things like pricing, offers, keeping customers, or how work gets done. Automating a broken process just makes the wrong thing happen faster. We'd rather give you the honest answer.
We work best with businesses making over $500K a year that feel stuck. You should still be close to the day-to-day, so we can work with you directly. The easiest way to find out is to fill out the diagnostic form. If we're not a fit, we'll tell you on the call.
Marcus Hollifield
Founder, Hollifield Scaling Co.
Marcus Hollifield is a growth consultant and the founder of Hollifield Scaling Co. He also built the six-lens framework we use to find what's holding a business back. Most growth problems get the wrong diagnosis, because people only look in one place. Usually that's marketing.
He helped one client grow 38% in a year, and they're still growing. He helped a nonprofit that had been stuck for a year find the right sponsors. He still travels to give workshops and talks, teaching business owners and college students how to set up a business, bring in customers, and market it the right way.
Before that, he led teams starting at age 17, making fast decisions under pressure. At 21, he was picked as one of a handful of businesses in the Indiana region to pitch Amazon Web Services. His work with businesses started with checking their systems, finding the one spot with the biggest payoff, and automating it. The six-lens framework grew out of that. It runs on two things: staying calm under real pressure, and spotting patterns across very different businesses.
Why It's Different
Anyone can buy tools. Good judgment is harder to find.
Our edge isn't a secret tool or a trick that stops working next year. It's knowing what to look at first, after seeing many different businesses, and knowing which shiny fix is a distraction.
That's why our diagnostic is free, with no strings attached, before we ever ask you to sign on. You should see how we think before you pay for it.
Getting customers is our specialty. But every job runs through the same six-lens check. If the real problem is your business model, keeping customers, profit, operations, or offers, we tell you. We won't just sell you more leads.